What matters now...

Seth Godin is attempting to break all previous records by providing a new e-book to download for free on his Blog site and inviting everyone to virally market the message of its availability. I think this is a really interesting experiment in itself with the added bonus of receiving the excellent ebook.
Essentially the book is a collection of inspiring short thoughts and anecdotes from some high profile authors including Seth himself, Acumen Fund CEO Jaqueline Novogratz, business guru Tom Peters and Greenbelt Festival speaker Karen Armstrong.

Wonderful stuff!

P